EFP’s social media impact grows – more than 10,000 subscribers on LinkedIn and over 3,000 on Facebook
EFP's LinkedIn page
The periodontal community of the EFP’s page on the professional network LinkedIn is growing rapidly in size and diversity, while its Facebook page is also reaching more and more people interested in gum health and gum disease.
More than 10,000 oral-health professionals – periodontologists, dentists, researchers, surgeons, hygienists, practices, consultants, and other members of the perio family – have subscribed to the EFP’s LinkedIn page, es.linkedin.com/in/europeanperiodontology.
The impact of the EFP’s page on this social-media platform goes beyond these 10,000 “direct” followers. Via the connections of these subscribers, there is a potential wider audience of a further 600,000 “indirect followers”.
The most numerous number of individuals and organisations that have subscribed so far come from Spain, the United Kingdom, Italy, and the Netherlands. But there are also plenty of followers from the USA, Latin America, India, Australia, and many other countries.
On Facebook, the EFP now has more than 3,000 subscribers from all around the world. The top four countries are Spain (which, with 324 subscribers accounts for more than 10% of the January 20 total of 3,030), followed by Portugal (237), the United Kingdom (209), and Italy (195).
But non-European countries are also among the Top 10, with 186 subscribers in Mexico, 82 in Brazil, 78 in India, and 76 in Egypt. While 56% of subscribers come from European countries with EFP member national perio societies, 14% come from Latin American countries and 7% from Asia. Curiously, the EFP’s Facebook page has even more subscribers in Iraq and Libya than in Sweden and Belgium.
Sixty per cent of subscribers are aged between 25 and 44, while 46% are aged between 25 and 34. “Subscribers” are defined as people who have indicated that they “like” the EFP’s Facebook page.
In 2015, the EFP published 760 posts, an average of just over two per day. The EFP also has an active presence on Twitter and YouTube.