EFP YouTube channel grows in popularity with top video viewed 12,000 times
The EFP's YouTube channel
The EFP’s channel on YouTube now has more than 500 subscribers and the most popular video – about the links between periodontal and general health – has been viewed almost 12,000 times.
As of February 7, a total of 525 people had subscribed to the YouTube channel, which contains 266 videos, with a combined total of more than 800 hours of viewing. Altogether, the videos on the channel have been viewed more than 88,000 times.
The channel includes 20 playlists that group videos together according to their subject matter. These playlists include EuroPerio9, European Gum Health Day 2017, “Periodontal Health for a Better Life” and compilations of the videos produced for the recently launched Perio & Caries and Oral Health and Pregnancy projects.
It is not necessary to subscribe to be able to view videos, but subscribers receive notifications every time a new video is added.
The most popular video – by a long way – is Perio and general health – the vital connections, which has been viewed 11,918 times. This seven-minute video summarises the conclusions of the 9th European Workshop on Periodontology, held by the EFP in partnership with the American Academy of Periodontology (AAP) in 2012, on the links between periodontal disease and various systemic diseases.
The second most popular video, with 7,437 views on YouTube, is The Sound of Periodontitis: The patient's view of gum disease. This EFP-funded film – first shown at Europerio 8 – was a collaboration between the British Society of Periodontology and the British Society for Dental Hygiene and Therapy and led by UCL Eastman Dental Institute with support from the UCL Public Engagement Unit.
The number-three video in terms of YouTube popularity is Diabetes and periodontal disease, a video produced during the 11th European Workshop on Periodontology (the “Prevention Workshop”) in 2014, which has gathered 5,739 views.
These three videos were also among the top five that were viewed during 2017, along with Primary prevention of peri-implantitis and the closing ceremony of EuroPerio8 (London, 2015).
In terms of where people are viewing the EFP YouTube channel, the top three locations are the UK, the USA, and Italy, followed by Belgium, Ireland, and Spain.
Videos made for and distributed by the EFP are available within the “Perio Video” section of the federation’s website, but are also available on YouTube as a way to reach a wider audience.
YouTube is just one of the platforms which the EFP is using to extend the reach of its communications about periodontal health. There are also EFP pages on Facebook, Twitter, LinkedIn, and – since the start of the year – Instagram.