In today’s world, periodontists and other oral health professionals also need skills in branding and social media to attract and retain patients. For some professionals, this can be a daunting task. So, they may find the latest EFP Perio Talks podcast a useful starting point or a source of ideas to help them improve their
branding and marketing activities.
On social media, ideas discussed in the podcast include designing an editorial plan, creating three key words that express a brand, the differences between social-media platforms, and how best to place ads to reach potential patients. One thing they were both sceptical about was the idea of using “influencers” to attract new patients.